![]() You want to analyze your design regarding rows, order, the flow of elements, and making sure things feel right. Looking at it specifically for web design, the balance, and flow of the overall layout are the most central to this principle. In terms of a design context, that’s still very accurate! Symmetry is one design element that comes straight from nature – a perfect replication with perfect balance in shape and form. We all remember cutting out snowflakes or butterflies in elementary school to make something perfectly symmetrical. A perfectly balanced figure and ground will cause things to shift in a place, as you see in the works of M.C. This is the exact principle at play in many works of optical illusions. So, keep in mind you want to keep your background elements more subdued to maintain this relationship since your mind can play tricks on you when there’s equal emphasis on each. This is useful when you’re working with background images and PNGs to help put emphasis on the figure or foreground of what’s actually important. This is because it feels like the figure where the orange is acting as the ground. You’ll notice you’re drawn to the circular form over the orange square. Similarity comes from a few principles of design: weight, color, size, and shape. You can also use dissimilar elements to break away from the previous part of the flow to direct the user’s focus. It should be used in sections with similar elements in one row to make it feel like a group. Items that look similar tend to blend together as one, while dissimilar items stand out from the group. We will dig into each principle, explain its importance, and why you should always consider them when designing! Similarity When it comes to web design, you can use these principles together to make things immediately more impactful without thinking too hard about why. Gestalt is German for “unified whole.” This important field of study sheds light on how we group things subconsciously. This theory comprises 6 principles based on how your brain secretly works to associate objects as a whole, then breaks them down into individuals. We want to revisit one of the most important core sets of design principles, Gestalt Theory. If you attended design school or were interested in psychology, you may have heard of Gestalt principles.
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